Filipino Yellow Pages USA Edition

The main office is in Berkeley, California. Yolanda Ortega Stern is Publisher and Tom Stern, M.D. is Chief Financial Officer.

Distribution of FYP

The Filipino Yellow Pages is distributed FREE to the Filipino-American community throughout the U.S.A.. For example, using multiple channels, 100,000 copies would be distributed approximately as:

Distribution at Filipino stores, where customers find them displayed at checkout counters. Some stores have a thousand Filipino customers per day. (45,000)
Large Filipino fiestas and cultural events, such as occur in Los Angeles, San Francisco, Chicago, and elsewhere (30,000)
Filipino American Chambers of Commerce (40+ chapters) for distribution to their individual members and stores in their cities (10,000)
U.S. Mail to companies that have paid advertising in edition (10,000)
Sales in Philippines, Hong Kong, Singapore, China (4,000)
Internet Sales (1,000)

We estimate each book is seen by five or more individuals. FYP books are retained for multiple uses throughout one year or more.

Geographical Distribution, of 100,000 copies, for example:

Western USA (CA, NV,AZ,OR,WA)
Mountain States
Central USA
Eastern USA
International

60,00
5,000
15,000
15,000
5,000